01 — Crypto Marketing

Crypto marketing that moves tokens — not just metrics.

7 years. 650+ Web3 projects. $500M+ raised for clients.

Strategy sessions and full-cycle campaigns that actually convert.

Book a Call →

01 Foundation ↓ 02 Content ↓ 03 Traffic ↓

01 Foundation 02 Content 03 Traffic

Experience7+ years

Raised for clients$500M+

Projects650+

Clients01

0⁺

Investments attracted02

$0M⁺

Subscribers acquired03

0M⁺

Leaders trained04

0⁺

02 — Education

What is
crypto marketing?

The short, honest answer — and how it differs from regular marketing.

Crypto marketing is the discipline of growing awareness, trust, and user acquisition for blockchain-based projects. It combines traditional growth marketing with crypto-native channels: KOL pipelines, Telegram and Discord communities, token launch mechanics, crypto SEO, and Web3 PR.

The audience is global, anonymous, and moves fast
Trust is built on-chain — transparency matters
Launch windows are short — TGEs don't wait
Regulation varies by jurisdiction; channels must adapt

Token Launches

ICO, IDO, IEO, TGE. Pre-launch hype, listing day, post-listing retention. Each phase needs a different playbook.

Community & KOL

Telegram, Discord, Twitter/X. KOL campaigns that convert, not just reach.

Growth Infrastructure

Paid traffic, crypto SEO, PR, AI-powered content systems that scale without headcount.

03 — Foundation

The base layer.
Everything sits on it.

Reputation, messaging and positioning come before traffic. Without these, every dollar of ads and KOL spend leaks.

Next: Content ↓

Website Creation

A site built to convert: structure, copy and speed that make a new visitor understand what you do and why to trust you.

Personal Brand

A founder's reputation compounds faster than any ad budget — it becomes the cheapest, highest-leverage channel you own.

GTM Strategy

Token launch marketing

Who you sell to, with what message, through which channels — and in what order. From pre-launch to post-listing.

Pre-launch positioning and hype
IDO / IEO / TGE campaign management
Exchange listing support
Post-launch retention

Whitepaper & Tokenomics

The documents investors and exchanges read first: a clear narrative and numbers that hold up.

Product Development

Marketing amplifies the product it's handed. We make sure the product is worth amplifying.

04 — Content

The bridge to attention.
Where reputation is built.

Content is how the market learns who you are and why to believe you — across communities, creators, press and the platforms AI search reads.

Next: Traffic ↓

SMM & Community

Telegram & Discord setup and moderation
Ambassador programs
AMA strategy
Community growth from 0 to 10K+

AI Influencers

AI-powered personas and content systems that scale reach without scaling headcount.

PR Articles

CoinTelegraph, BeInCrypto, CoinSpeaker
Business Insider, TechBullion
Press releases and bylines
Crisis comms

KOL Marketing

KOL vetting and briefing
YouTube, Twitter/X, Telegram
Performance tracking
Micro-KOL playbooks for tight budgets

Reddit, Quora, Medium

Presence on the platforms that AI search cites most — so your project shows up when someone asks ChatGPT or Perplexity who to trust.

05 — Traffic

Performance under real budgets.
Where growth meets ROI.

Paid, organic and incentive-driven acquisition — measured by what it delivers, not by impressions.

How we work ↓

Paid Traffic

Google · Meta · TikTok · X · TG

Twitter/X Ads, Google Ads, programmatic
Crypto-native ad networks
Retargeting for Web3 audiences
ROAS tracking

SEO & AI Traffic

Keyword research for token / protocol niche
On-page SEO + technical audit
AI-optimised content for the LLM / GEO era
Backlink strategy via crypto media

Influencer Marketing

Creators and channels that bring traffic, not just reach — judged by what they deliver.

Airdrops & Quests

Galxe · Zealy · Layer3

Quest and airdrop campaigns that turn incentives into real users and an active community.

Business Development

Partnerships, listings and integrations that open new distribution channels.

06 — Process

How we work
together.

Four steps from first call to a plan you can actually run.

01 — Free 30-min call

You explain the project

I ask the hard questions. No pitch, no slides. Just clarity.

02 — Audit or Strategy

We go deep

A tactical audit — critical fixes and an action plan — or a full strategy session with a team review.

03 — A real plan

You get priorities

PDF report, priorities ranked by impact — not by what's easy to sell.

04 — Implement

Solo or together

Run with your team, or continue with ICODA for full execution.

07 — Work with me

Apply for an audit.

Tell me about your project — company, budget, goal. I'll reply within 24 hours.

Book a Call →

Reply within 24h · NDA on request

08 — FAQ

Questions
about crypto marketing.

What is crypto marketing?

Crypto marketing is a set of strategies to grow awareness, community, and user acquisition for blockchain projects — including token launches, KOL campaigns, community management, SEO, PR, and paid traffic.

How much does crypto marketing cost?

It depends on the scope and the channels. Full-service agency work through ICODA typically starts from $20,000/month, and STIVE.AI AI-powered packages from $10,000/month. The best first step is to apply for an audit — I come back with a fit and the next step. The minimum budget I can work with is $5,000.

What makes a good crypto marketing specialist?

A good crypto marketing specialist understands both marketing fundamentals and blockchain-specific channels: KOL pipelines, token launch mechanics, community dynamics on Telegram and Discord, and crypto-native SEO and PR.

How long does it take to see results?

Paid and KOL campaigns show results within 2–4 weeks. Community growth takes 2–3 months to stabilise. SEO results typically appear in 3–6 months depending on competition and backlink strategy.

Do you work with early-stage crypto projects?

Yes. Some of the best campaigns happen pre-launch. The audit and strategy sessions work for projects at any stage — from idea to post-TGE.

What's the difference from regular marketing?

The audience is global and pseudonymous, the channels are different (KOL, Telegram, DEX), and trust is built through transparency on-chain — not brand reputation alone.

Direct line

Or reach me
personally.

No forms, no funnels. Pick the channel you actually use.

Email · Long-form

For briefs & docs→