01 — Crypto Marketing

Crypto marketing that moves tokens — not just metrics.

7 years. 650+ Web3 projects. $500M+ raised for clients.

Strategy sessions and full-cycle campaigns that actually convert.

See services ↓
02 — Education

What is crypto marketing?

The short, honest answer — and how it differs from regular marketing.

Crypto marketing is the discipline of growing awareness, trust, and user acquisition for blockchain-based projects. It combines traditional growth marketing with crypto-native channels: KOL pipelines, Telegram and Discord communities, token launch mechanics, crypto SEO, and Web3 PR.

What makes it different from regular marketing:

  • The audience is global, anonymous, and moves fast
  • Trust is built on-chain — transparency matters
  • Launch windows are short — TGEs don't wait
  • Regulation varies by jurisdiction; channels must adapt

Token Launches

ICO, IDO, IEO, TGE. Pre-launch hype, listing day, post-listing retention. Each phase needs a different playbook.

Community & KOL

Telegram, Discord, Twitter/X. KOL campaigns that convert, not just reach.

Growth Infrastructure

Paid traffic, crypto SEO, PR, AI-powered content systems that scale without headcount.

03 — What I do

The full crypto marketing stack.

Everything a Web3 project needs to acquire users, build trust, and survive market cycles.

01

Token Launch Marketing

  • Pre-launch positioning and hype
  • IDO/IEO/TGE campaign management
  • Exchange listing support
  • Post-launch retention
02

KOL & Influencer Campaigns

  • KOL vetting and briefing
  • YouTube, Twitter/X, Telegram
  • Performance tracking
  • Micro-KOL playbooks for tight budgets
03

Community Building

  • Telegram & Discord setup and moderation
  • Ambassador programs
  • AMA strategy
  • Community growth from 0 to 10K+
04

Paid Traffic & Performance

  • Twitter/X Ads, Google Ads, programmatic
  • Crypto-native ad networks
  • Retargeting for Web3 audiences
  • ROAS tracking
05

Crypto SEO & Content

  • Keyword research for token/protocol niche
  • On-page SEO + technical audit
  • AI-optimised content (for the LLM/GEO era)
  • Backlink strategy via crypto media
06

PR & Media Placements

  • CoinTelegraph, BeInCrypto, CoinSpeaker
  • Business Insider, TechBullion
  • Press releases and bylines
  • Crisis comms
0+
Projects shipped
$0M+
Raised for clients
0
Years in crypto
0K+
TG community members

Delivered across DeFi, NFT, CEX/DEX, Casino and Fintech verticals. Every market cycle since 2018.

05 — Process

How we work together.

Four steps from first call to a plan you can actually run.

Free 30-min call

You explain the project

I ask the hard questions. No pitch, no slides. Just clarity.

Audit or Strategy

We go deep

$300 audit: 3 critical fixes + action plan. $750 deep dive: full strategy + team review.

A real plan

You get priorities

PDF report, priorities ranked by impact — not by what's easy to sell.

Implement

Solo or together

Run with your team, or continue with ICODA for full execution.

06 — Work with me

Start with a session.

Fixed scope, fixed price. Most clients save more in week one than the session costs.

01 — Tactical

Quick Audit

$300/ 1.5 hr

Three critical fixes, a clear action plan, and a PDF checklist. Most clients save more in week one than the session costs.

  • 1.5 hours, 1 call
  • 3 critical fixes prioritised
  • Action plan + PDF checklist
02 — Most picked

Deep Dive

$750/ 3.5 hr

Full marketing audit, strategy, and team review. You see exactly where money is leaking and what to do next.

  • 3.5 hours across 1–2 sessions
  • Full marketing & team review
  • Strategy + complete PDF report
03 — For teams

Custom Training

from $5,000

Built for your team or founders. Frameworks that work in crypto and fintech. Less guessing, less dependence on expensive external help.

  • Tailored to your team & stage
  • Crypto / fintech-specific playbooks
  • Scope discussed individually
100% Money-back guarantee

24 hours. No questions asked.

Hop on the call. If within 24 hours after the session it wasn't what you expected — for any reason at all — you get 100% of your money back. No forms, no calls, no justification.

07 — FAQ

Frequently asked questions
about crypto marketing.

Crypto marketing is a set of strategies to grow awareness, community, and user acquisition for blockchain projects — including token launches, KOL campaigns, community management, SEO, PR, and paid traffic.
A quick audit starts at $300. A deep-dive strategy session is $750. Full-service agency work through ICODA starts from $20,000/month. STIVE.AI AI-powered packages from $10,000/month.
A good crypto marketing specialist understands both marketing fundamentals and blockchain-specific channels: KOL pipelines, token launch mechanics, community dynamics on Telegram and Discord, and crypto-native SEO and PR.
Paid and KOL campaigns show results within 2–4 weeks. Community growth takes 2–3 months to stabilise. SEO results typically appear in 3–6 months depending on competition and backlink strategy.
Yes. Some of the best campaigns happen pre-launch. The audit and strategy sessions work for projects at any stage — from idea to post-TGE.
The audience is global and pseudonymous, the channels are different (KOL, Telegram, DEX), and trust is built through transparency on-chain — not brand reputation alone.
08 — Get started

Ready to grow your crypto project?

Book a free 30-minute call. No pitch. Just honest feedback on what will move the needle for your project.

Send a Message →