Crypto marketing specialist behind 650+ Web3 projects
CBDO at ICODA. Partner at STIVE.AI. 7 years in crypto. The marketer founders call when there's real money on the table.
Where I started
I came into crypto from the marketing side in 2017, during the ICO boom — and learned fast which channels move money and which just move vanity metrics.
The marketer who has burned his own budget is the one founders should trust.
I joined ICODA early and helped grow it past 650+ projects. Today I'm CBDO there, partner at STIVE.AI, and I work directly with founders through voinov.io.
My path.
Eight years across marketing, SaaS, agency ops, and Web3.
Notable wins
A few results that show the range. Some specifics are masked for NDA — the numbers are real.
L1 protocol — $50M TVL in 4 months
End-to-end launch marketing: paid acquisition, KOL pipeline and community, aligned around a single GTM.
DeFi protocol — 200K users on an $80K budget
Programmatic + native ads. The highest ROAS campaign in ICODA history at the time.
NFT collection — sold out at 0.5 ETH floor in 72 hours
Pre-launch positioning, a tuned KOL pipeline and Discord seeding that built real demand before mint.
Exchange listing — 10× oversubscribed IDO
Multi-tier KOL coordination with Telegram and X timed to the raise window.
Crypto casino — 8× ROAS on regulated traffic
MiCA-compliant paid campaigns across EU markets — proof that performance and compliance aren't mutually exclusive.
Speaking & writing
Where the thinking shows up — stages, a course, and bylines across crypto media.
Conferences & talks
Course
How to Sell Digital Services — a practical program on crypto marketing, agency operations and sales.
On voinov.io/course/.
Articles & press
Bylines and features published across crypto and fintech media, with breakdowns of strategy, budgets and growth.
Beyond marketing
Marketing is the work, not the whole picture. I train hard, travel to meet teams in person, and read more psychology than marketing — because understanding people is the actual job.
Want to work
together?
If there's real money on the table and you want marketing that behaves like a system, here's how to reach me.