01 — About

Crypto marketing specialist behind 200+ Web3 projects

CBDO at ICODA. Partner at STIVE.AI. 7 years in crypto. The marketer founders call when there's real money on the table.

CBDO @ ICODA Partner @ STIVE.AI Crypto since 2017
Artem Voinov, Crypto Marketing Specialist and CBDO at ICODA
200+Projects shipped
$50M+Raised for clients
0+
Projects shipped
Across ICO, IDO, DeFi, NFT and fintech.
0
Years in crypto / Web3
Full-time since the 2017 ICO boom.
0
Operating companies
ICODA (Web3) & STIVE.AI (AI marketing).
$0M+
Capital raised for clients
Investments attracted via campaigns.
03 — Origin

Where I started

I came into crypto from the marketing side in 2017, during the ICO boom — and learned fast which channels move money and which just move vanity metrics.

The marketer who has burned his own budget is the one founders should trust.

I joined ICODA early and helped grow it past 200+ projects. Today I'm CBDO there, partner at STIVE.AI, and I work directly with founders through voinov.io.

04 — Track record

My path.

Seven years across marketing, SaaS, agency ops, and Web3.

2017 — 2020
Marketing, music, crypto as investor
Started in marketing. Entered crypto in 2018. Owned recording studios.
2021
Marketing Director, Marquiz
Lead-gen SaaS — full-stack growth org.
2022 — 2023
Founded Voinov Agency
Web2 marketing. Real budgets, real fights.
2024 — 2025
Crypto & Web3, professionally
Joined ICODA as CBDO.
NOW · 2026
CBDO ICODA · Partner, STIVE.AI · Consulting
TG community 3K+. Three operating roles. Marketing systems beat tactics.
05 — Case studies

Notable wins

A few results that show the range. Some specifics are masked for NDA — the numbers are real.

$50M TVL
Layer-1
L1 protocol — $50M TVL in 4 months
End-to-end launch marketing: paid acquisition, KOL pipeline and community, aligned around a single GTM.
200K users
DeFi
DeFi protocol — 200K users on an $80K budget
Programmatic + native ads. The highest ROAS campaign in ICODA history at the time.
72 hrs
NFT
NFT collection — sold out at 0.5 ETH floor in 72 hours
Pre-launch positioning, a tuned KOL pipeline and Discord seeding that built real demand before mint.
10×
IDO
Exchange listing — 10× oversubscribed IDO
Multi-tier KOL coordination with Telegram and X timed to the raise window.
8× ROAS
Regulated / iGaming
Crypto casino — 8× ROAS on regulated traffic
MiCA-compliant paid campaigns across EU markets — proof that performance and compliance aren't mutually exclusive.
06 — Voice

Speaking & writing

Where the thinking shows up — stages, a course, and bylines across crypto media.

Conferences & talks

Marketing in regulated markets TOKEN2049 Singapore · 2024
Community building for L1s Consensus · 2025
GTM for token launches Crypto Expo Dubai · 2025

Course

How to Sell Digital Services — a practical program on crypto marketing, agency operations and sales.

On voinov.io/course/.

Articles & press

Bylines and features published across crypto and fintech media, with breakdowns of strategy, budgets and growth.

Featured in
TechBullion VentureBurn Binance Square Medium LinkedIn ICODA
Artem Voinov
07 — Off-work

Beyond marketing

Marketing is the work, not the whole picture. I train hard, travel to meet teams in person, and read more psychology than marketing — because understanding people is the actual job.

Strength training
Discipline outside the screen
Travel for work
In-person beats a chat thread
Psychology & systems
Understanding people is the job
Compounding
The philosophy behind it all
08 — Connect

Want to work together?

If there's real money on the table and you want marketing that behaves like a system, here's how to reach me.